Segments

Segments are one of the most important Dittofeed resouces to understand. Segments are used to define a group of users. Segments serve multiple roles.

Segment uses:

• In Journey Entry Nodes to determine which users enter a journey.
• In Journey Segment Split Nodes to direct users along a specific path within journeys.

Segments are defined by composing one or more segment nodes in a hierarchy.

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Segment Nodes

• Trait Node: Restrict a segment to users with a specific trait value.
• Performed Node: Restrict a segment to users who have performed a specific action.
• And Node: Allow any users to join the segment if they satisfy one condition “And” another condition.
• Or Node: Allow any users to join the segment if they satisfy one condition “Or” another condition.
• Subscription Group Node: Restrict a segment to members of a subscription group.
• Manual Node: Specify a segment by manually uploading a CSV of users.
• Random Bucket Node: Randomly assigns a predetermined percentage of users to a segment.
• Keyed Performed Node: Like the performed node, but specialized to event entry journeys.