Customizable values for user messages.
email
property is used to identify users when sending emails.
trait
value of an identify
event.property
value of a track
event.id
property to identify logged in users.anonymousId
user property to identify logged out users.property
value of a track
event - specialized to event entry journeys.email
: The user’s email address. Used to identify users when sending emails.phone
: The user’s phone number. Used to identify users when sending SMS messages.deviceToken
: The user’s device token. Used to identify users when sending push notifications.firstName
: The user’s first name.lastName
: The user’s last name.language
: The user’s language.accountManager
: The user’s account manager.id
: The user’s unique identifier, provided by your system. This user property cannot be deleted or changed.anonymousId
: The user’s anonymous identifier, provided for logged out users. This user property cannot be deleted or changed.firstName
user property to personalize the email.