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Templates are used to render the messages which get sent to users. Messages are rendered with the liquid templating language, using user properties to render values. 
<body>
    Hey {{ user.firstName | default: "there" }}
</body>
Journey message nodes are configured with templates.

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Template Types

One template type is provider per channel.

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Presets

Dittofeed’s templates come with built-in preset tags and filters, viewable here. These serve as useful utility functions for rendering messages.