By default, Dittofeed sends emails to the user’s email property and SMS messages to their phone property. You can configure templates to send to a different user property instead. This is useful for two scenarios:
Alternative contact methods: A user has multiple emails (personal, work) and you want to choose which one to use
Third-party notifications: Send messages to someone other than the user (e.g., their manager)
You can send messages to someone other than the user who triggered the journey:
Manager Notifications: Notify a user’s manager when they complete onboarding
Support Agent Alerts: Alert an agent when a user submits a ticket
Parent/Guardian Updates: Send updates to a parent about their child’s activity
Important: Unsubscribe links in third-party templatesUnsubscribe links are tied to the original user’s subscription. If a third party (e.g., manager) clicks an unsubscribe link, the original user would be unsubscribed - not the third party.For third-party notifications, consider omitting the unsubscribe link or clearly explaining its behavior in the message.
Subscription group membership is always based on the original user, not the recipient. The message is only sent if the original user is subscribed to the relevant subscription group.
When saving a template with a custom recipient property, Dittofeed validates that the specified user property exists in your workspace. If the property doesn’t exist, you’ll receive an error prompting you to create it first.
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